About us

About us

We’re a family business with a proud history and a bold future. We’re powered by people, rooted in values, and driven by purpose, which enables us to be a market-leading retailer, wholesaler and distributor of food and drink.

With a passion for service excellence, together, we form one inclusive team where everyone plays a part. We act with honesty and integrity. We’re always striving to improve – looking ahead while delivering today. We work collectively to achieve great things, because that’s The Blakemore Way.

The Blakemore way.

The Blakemore Way is more than a philosophy. It’s how we do business, how we support each other, and how we give back. It captures the values we live by and the culture we’ve built: inclusive, honest, ambitious, responsible and united in achieving our goals together.

One inclusive team

Our people are our strength. So, we listen and support, show kindness and respect, and celebrate who we are. 

Strive for excellence

We’re passionate about our service, innovation and results. We love to do better for customers and our people. 

We behave with honesty and integrity

With all colleagues, customers and partners we’re authentic and open. We’re always true to our word. 

We build a better future

We can create a better place for the next generation by thinking of tomorrow but acting today.

We achieve our goals together

We find our collective strength by nurturing talent and equipping our team with the skills they need. 

Our Journey: Building on Purpose Since 1917

1917

First store opened.

It all began with Arthur and Harriet Blakemore opening a small grocery store in Wolverhampton – laying the foundations for a business built on family values.

1920

Wholesale begins.

Arthur buys paper bags and sells them to retailers and the wholesale adventure begins.

1946

Family business grows.

Frank Blakemore and his wife , Mary, join the family business. 

1959

Join VIVO.

We join the Family Grocers Alliance, relaunched as VIVO.

1965

Peter joins business.

Frank’s son, Peter Blakemore joins the business. Or as we call Peter today, the Chairman! 

1975

Join SPAR.

We proudly join UK family favourite SPAR.

1981

New headquarters open.

New Headquarters open in Willenhall, serving our growing estate.

1992

The Blakemore Foundation launches.

The Blakemore Foundation is launched to pay good causes across our trading area.

1993

Expansion continues.

We enter a new era of expansion, acquiring new convenience store chains and becoming the UK’s largest SPAR wholesaler and entering new markets,  like shop fitting, foodservice, meat wholesale.

2000

The Blakemore Way launches & new sales reached.

Sales reached £815m. We launched ‘The Blakemore Way’, embedding our values into every part of the business, and supported this with our ‘Leading The Blakemore Way’ leadership development programme.

2011

Acquire Capper & Co.

We acquire SPAR wholesaler Capper & Co.

2019

Acquire Philpotts.

We acquire the Philpotts chain of prepared food stores.

2021

We open our new Bedford depot.

A new dispatch point is added to the business with the opening of our £15m Bedford depot. We launch the first SPAR market store. We also extend our Too Good To Go contract. 

2023

Carol Welch becomes CEO.

Carol Welch becomes the new CEO of A.F. Blakemore & Son. The company records big contract wins in Foodservice and growth in retail with more SPAR market store openings. The company acquires Hockmeyer Motors Limited and Insomnia Coffee. 
 

2024

Launch electric delivery fleet.

The future is electric – literally. We’re currently participating in a consortium project trial, investing in the electrification of selected vehicles in our fleet, to explore deepening our commitment to a better, more sustainable tomorrow. 

Board of Directors.

People are at the heart of everything we do. Let us introduce you to some of the passionate individuals who help shape AF Blakemore’s ongoing success.

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Employer of choice statement.

SPAR store members working at a local community project.

Our community.