A.F. Blakemore and Moto Hospitality Renew Strategic Partnership

A.F. Blakemore's Food & Retail Solutions division has extended its strategic partnership with Moto Hospitality, the UK's largest motorway service area operator, through a new three-year contract running until 2028.

The renewal builds on eight years of successful collaboration, during which A.F. Blakemore has provided a bespoke, multi-temperature national distribution service across Moto's network of 77 sites in 53 locations. The partnership is defined by shared values, operational excellence and a joint commitment to putting the customer first.

Lawrence Shirazian, Managing Director of Food & Retail Solutions at A.F. Blakemore, said:

"We're proud to continue our partnership with Moto Hospitality. This extension reflects the strength of our collaboration and our shared ambition to drive efficiency, innovation and value. We look forward to building on our success and supporting Moto's customer-first approach."

The division's flexible, insight-led model enables Moto teams to maximise sales, plan effectively and deliver outstanding customer experiences. From sourcing bespoke products to developing tailored supply chain solutions, the partnership is built on agility, trust and continuous improvement.

Sustainability is also a shared priority, with initiatives such as the integration of electric HGVs on selected routes reflecting both companies' commitment to responsible business practices.

Nikki Rogers, Trading Director – Retail and Fuel at Moto Hospitality, added:

"A.F. Blakemore has been a trusted partner for many years. Their reliability, flexibility and insight have helped us deliver great experiences for our customers. We value the relationship and look forward to continuing our work together."

As the partnership enters its next phase, the focus will remain on data-led decision making, performance optimisation and delivering Everyday Excellence across the Moto estate.