AF Blakemore Unveils Blakemore Trade Partners Plus at SRS25: Better Together A New Era of Retail Support and Reward
With the ability to earn up to 8% rebate, enhanced digital tools, and sector-specific support services, the new programme sets a benchmark in the convenience sector -reaffirming AF Blakemore’s position as the partner of choice for ambitious independent retailers.
A.F. Blakemore has today at SRS25: Better Together in Telford unveiled its new £4.5m investment package and a rebate scheme to earn up to 8%, supporting the commercial proposition for convenience store retailers, offering a powerful package of tools and retail expertise designed to help stores thrive in an evolving and competitive market.
Developed for both existing partners and prospective retailers, the proposition brings together best-in-class wholesale capability with deep operational experience as a convenience retailer. From logistics to layout, insight to innovation - it’s a proposition built to deliver sustainable sales growth.
At its core is a simple idea: true partnership, working together to grow sales. Whether you’re already in partnership or thinking about it, A.F. Blakemore delivers the support needed to succeed.
“As a convenience retailer ourselves, we know this sector inside-out,” says Tomas Blakemore, Retail Sales Director at A.F. Blakemore. “We understand the missions that matter, from Food for Now to Food for Later, and we’ve created solutions that work at store level - with the right product ranges, in-house logistics offering market-leading service levels, and bespoke store design that helps retailers stand out.”
Retailers joining Blakemore Trade Partner Plus gain access to an unrivalled suite of powerful tools which aim to help with success, including:
- Bespoke store blueprints and planograms,
- Rich customer insight and tailored category advice,
- Award-winning own-brand ranges,
- Exclusive NPD and promotional mechanics
- Flexible, scalable store solutions and ongoing support from experienced teams
Retailers will also benefit from market leading value and support package. This includes access to rebate advances of up to £150,000 to fund store development, discounted EPOS, digital screens, and marketing activation support. Teams will also provide expert store merchandising to maximise layout and flow, market-leading wholesale pricing and a highly competitive rebate structure.
Blakemore Trade Partners Plus is rooted in a simple but powerful belief: that true partnership means more support, more growth - and more reward.
“This initiative reflects who we are as a business,” added Matt Teague, Managing Director, Retail. “A family-owned convenience retailer that understands the realities our partners face - and invests in solutions that work.
As a fourth-generation independent family business, A.F. Blakemore is committed to championing the success of independent retailers across its distribution area.
“We’re invested in shared success,” continued Matt, “It’s not about offering a one-sizefits-all model - it’s about equipping each retailer with the right tools, insight, and support to drive growth on their terms.”
